MKT01762 Contemporary Hotel and Tourism Issues Unit Information Guide Session 3, 2019 scu.edu.au CRICOS Provider: 01241G

Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3About this unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Graduate attributes and unit learning outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Learning resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Prescribed texts and materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Studying this unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Teaching and learning arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Estimated workload . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Scheduled Study Hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Assessment overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Assessment details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Assessment 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Assessment 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Assessment 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Timetables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Suggested study timetable 2 | MKT01762 Contemporary Hotel and Tourism Issues (Session 3, 2019)

About this unit Provides insight into global issues which challenge hotel and tourism development in the 21st century. Adopts a student-focused strategy aimed at students developing an understanding of the contemporary trends by focusing on areas/issues of tourism supply and demand. Content Graduate attributes and unit learning outcomes As a graduate of Southern Cross University, you will have developed skills, values and attitudes that are essential for gaining employment and advancing lifelong learning. The University refers to these as graduate attributes (http://policies.scu.edu.au/view.current.php?id=00091#s3) and identifies them as follows: GA1 Intellectual rigour, GA2 Creativity, GA3 Ethical practice, GA4 Knowledge of a discipline, GA5 Lifelong learning, GA6 Communication and social skills, GA7 Cultural competence. Thi s unit will assist students to develop the following graduate attributes (shown below as they relate to this unit's learning outcomes): Learning outcomes for this unit GA1 GA2 GA3 GA4 GA5 GA6 GA7 On completion of this unit, students should be able to: 1. examine current global issues that may infl uence tourism and hotel development 2. demonstrate an understanding of the ways in which the media can influence tourism development 3. evaluate and apply risk management processes 4. critically evaluate developments in the international transport sector 5. analyse the emergence and development of visitor markets and experiences Thi s unit is structured around the following topics: Topic 1: Global tourism issues Topic 2: Tourist markets Topic 3: Tourism and the media Topic 4: Risks and crises Topic 5: Transport development Topic 6: Accommodation development Topic 7: Emerging experience sectors About this unit | 3

Learning resources Prescribed texts and materials Th ere are no prescribed texts and materials for this unit. 4 | MKT01762 Contemporary Hotel and Tourism Issues (Session 3, 2019)

Studying this unit Th e first step in managing your study for this unit is to familiarise yourself with this document and the MySCU (http://learn.scu.edu.au) Learning Site. You should refer frequently to the MySCU Learning Site for announcements and updates. Teaching and learning arrangements Estimated workload Scheduled hours Personal study Total 36 114 150 Your scheduled study hours are allocated as follows: Sydney - Hotel School Teaching method Duration Frequency Lecture on-site 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Melbourne - Hotel School Teaching method Duration Frequency Lecture on-site 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Studying this unit | 5

Assessment Assessment overview Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation 1. Presentation Script Individual 1, 2 Graded N/A 15% 1000 words 02 Dec 2019 11:00 PM N/A 2. Presentation Individual 3, 4 Graded N/A 30% 15 minutes - minimum 12 slides - audio delivery 06 Jan 2020 11:00 PM N/A 3. Report Individual 3, 4, 5 Graded N/A 55% 2500 words 10 Feb 2020 11:00 PM N/A Assessment details Assessment 1: Presentation Script Thi s assessment is for these students only: Melbourne - Hotel School; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Presentation Script Individual 1, 2 Graded N/A 15% 1000 words 02 Dec 2019 11:00 PM N/A Presentation Script Instructions Thi s assessment is designed to get you researching and thinking critically about contemporary global issues in tourism, and prepare a script which will be the basis of a presentation (A2). You will choose three (3) contemporary issues influencing tourism globally. Next, you should research recent industry and academic sources (2015/2019) to locate evidence and examples of each issue to then provide discussion of the implications for tourism. Your assignment will be a 1000-word script (referenced in text). The script will form the basis of Assessment 2 – presentation – and be presented as follows: 1. Introduction (50 words) provide an introduction to identify the three issues. 2. Body (900 words) the body should introduce,describe and explain the three global issues using a sub-heading for each issue. 3. Conclusion (50 words) a brief conclusion to summarise implications of the issues for global tourism into the future. 4. Reference List – a list of references minimum 6 (industry and academic). 6 | MKT01762 Contemporary Hotel and Tourism Issues (Session 3, 2019)

Note: the word count excludes references and reference list. Marking Criteria Global Tourism Issue No. 1 4 marks Global Tourism Issue No. 2 4 marks Global Tourism Issue No. 3 4 marks Referencing 1 mark Expression 2 marks Assessment 2: Presentation Thi s assessment is for these students only: Melbourne - Hotel School; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Presentation Individual 3, 4 Graded N/A 30% 15 minutes - minimum 12 slides - audio delivery 06 Jan 2020 11:00 PM N/A Audio Presentation Instructions Thi s assessment requires you to formally present information which was scripted in Assessment 1, to the listener/audience using audio recorded PowerPoint slides. The information in this presentation will be based on Assessment 1. Th e PowerPoint slides must be prepared and audio recorded as being delivered in a professional setting. They will show evidence of academic research, discussion of literature, links with three (3) contemporary global issues in tourism raised in Assessment 1. You will provide a well prepared and presented set of slides. You will need to practise audio delivery to pace the presentation. It must be clear and concise so the audience can understand. Provide discussion of points raised including concluding statements evaluating content relevance to the future of tourism and/or hotels. Prepare slides as if you are giving a formal presentation – DO NOT cut and paste information from Assignment 1. Duration 15 minutes. Mininum 12 slides plus reference list. Note: A guide to oral presentations can be found on the Blackboard site. Marking criteria Assessment | 7

Quality of presentation materials accuracy and content uses rich visual images, keeping text to a minimum. PowerPoint free of typos, errors. In-text citation of sources, images. 10 marks Presentation delivery structure, pacing, audio, expression, duration. Major points from your report clearly identifie d and communicated. Well structured, organised research presentation. Keeps to time limit. Clear and audible delivery. 15 marks Presenter gives synopsis of issues raised. 5 marks Assessment 3: Report Thi s assessment is for these students only: Melbourne - Hotel School; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Report Individual 3, 4, 5 Graded N/A 55% 2500 words 10 Feb 2020 11:00 PM N/A Report Instructions You will nominate a destination you are familiar with and undertake research from academic and industry sources to prepare a Report. NB: One student per destination per cohort. Th e Report will examine the following contemporary tourism and hotel issues relevant to the nominated destination in 2019. Th e Report will be presented as follows: 1. Introduction (250 words) clearly identify the nominated destination and explain what your report examines 2. Body (1800 words) – critically examine and discuss the following contemporary tourism and accommodation issues relevant to your selected destination: Tourist market potential – identify and explain one (1) new or emerging tourist market segment that would be an appropriate market for your destination Transport development – explain the influences of contemporary transport developments on the growth and development of your destination Accommodation development – identify current trends in accommodation development that may influence the development of your destination Crisis and risk management – identify current and potential crises and risks that should be considered by destination managers Social media infl uence – discuss the influence of social media on the marketing of your destination Visitor experience development – identify and explain the potential of two (2) contemporary visitor experience sectors for your destination. 3. Conclusion (350 words) a conclusion that summarises key findings from your report. 4. Reference List – provide a list of references (industry and academic) used in this report. 8 | MKT01762 Contemporary Hotel and Tourism Issues (Session 3, 2019)

Marking criteria Critical Review Report (55 marks) Introduction 5 marks Tourist market potential 5 marks Transport development 5 marks Accommodation development 5 marks Crisis and risk management 5 marks Social media influence 5 marks Visitor experience development 5 marks Conclusion 3 marks Report structure 2 marks Clarity of expression 5 marks Depth and relevance of research 5 marks Correct referencing 5 marks Assessment | 9

Timetables Suggested study timetable Week/ commencing Topic Notes 1 04 Nov 2019 1 Topic 1: Global tourism issues 2 11 Nov 2019 2 Topic 2: Tourist markets 3 18 Nov 2019 4 25 Nov 2019 3 Topic 3: Tourism and the media 5 02 Dec 2019 Assessment 1 due Monday 2 December, 2019 6 09 Dec 2019 4 Topic 4: Risks and crises 7 16 Dec 2019 Study Week 8 06 Jan 2020 5 Topic 5: Transport development Assessment 2 due Monday 6 January, 2020 9 13 Jan 2020 10 20 Jan 2020 6 Topic 6: Accommodation development 11 27 Jan 2020 12 03 Feb 2020 7 Topic 7: Emerging experience sectors 13 10 Feb 2020 Assessment 3 due Monday 10 February, 2020 10 | MKT01762 Contemporary Hotel and Tourism Issues (Session 3, 2019)